Press Releases & Coverage

May 22, 2014

Studio One has been recognized as one of the “Top Content Agencies Across The Globe” by the Content Marketing Institute. Among the winners, Studio One was the only winner singled out for high-quality, interactive content.

 

The award has been featured in the CMI’s quarterly magazine, Chief Content Officer. The magazine highlights “how content marketers are finding success in the field, focusing on the tools, technologies and processes they use to help marketers learn new publishing skills and apply lessons to their own organizations” (Content Marketing Institute).

 

Andrew Susman, founder and CEO of Studio One said upon receiving news of the award, "We are delighted and honored to be among the Content Marketing Institute’s designation of leading agencies in the world. Surely the honor belongs to our contributors, editors, technical staff, syndication teams, customers and partners. A special thanks to Content Marketing Institute for making it possible."

 

The full issue can be found here.

 

 

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About Studio One

 

Established in 1998, Studio One pioneered the discipline of Internet content syndication for megabrands and major media partners. Today, Studio One is the oldest, largest and most successful firm in the field. The company has amassed a loyal base of sponsors and programs, including P&G (The Dog Daily), Symantec (Your Security Resource) and Bridgestone USA (Driving Today). Every day, Studio One reaches more than 200 million viewers globally through 2,000 syndication partners in 17 languages.

 

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September 25, 2013

 

Studio One has launched a new online content marketing and distribution program that offers adults 50+ simple, straightforward information designed to motivate them to take steps to ensure their good health. “Healthy Starts Made Simple” covers content in areas such as health, nutrition, fitness, weight management and more. The program will be a trusted partner for readers looking to make the most of this period of their lives. In addition, “Healthy Starts Made Simple” offers tips, recipes, polls, quizzes, and answers to questions by the experts. All content is overseen by managing editor Vanessa Voltolina, the former digital editor at AOL Health and NBCUniversal. Vanessa has also contributed to such national outlets as Weight Watchers, HuffPost Healthy Living and Spa Finder Wellness. She specializes in health, nutrition, fitness and lifestyle content and is currently pursuing a master’s degree in clinical nutrition at New York University.

 

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May 21, 2013

Seeking to pay tribute to a popular Latina lifestyle print magazine, Nuestra Gente (our people), from the 1990’s, Sears is launching an online resource to bring the magazine into the digital age and engage Latina women interested in fashion, food, entertainment, beauty, and more.  The website, also called Nuestra Gente, is geared toward women, 24 – 54, who identify with fashion and celebrity culture.

 

Nuestra Gente will feature an array of “channels,” alluring to young Latina women.  They include, Life, a section to help readers connect with their cultural roots and strengthen bonds with their families, offering expert advice on love and relationships, travel, family and parenting, as well as holidays and entertaining.  There will also be a Food channel, with a unique recipe search engine to help readers find authentic and healthy recipes inspired by top Latino chefs.  The Entertainment channel will tap into celebrity and entertainment news, including Latino stars, movies, music, TV, arts and literature.  Fashion will be the “go to” for the latest trends, providing expert advice about how to take runway looks and apply them to one’s own wardrobe with custom colors, cuts, and patterns for each woman.  Lastly, the Beauty channel, will report on the latest hair, skin, and makeup trends as they relate to the tailored needs of Latina women.

 

In addition to being accessible online and through mobile devices, such as smartphones and tablets, Nuestra Gente will also engage via social media to further connect with the Latina audience and provide a vehicle for readers to share compelling content with friends and family.

“Sears believes Nuestra Gente will address a growing demand among Latina women for centralized lifestyle information, and help inspire women with expert tips and fashion resources,” explained Ken Zinn, Division VP Digital Marketing Ops. “By re-imagining our previously popular print brand, and delivering content online and to mobile devices, Sears is well poised to build stronger ties with its core consumer base.”

 

In addition to the aforementioned channels, Nuestra Gente will offer unique interactive sections that set the digital property apart and encourage readers to build online communities.  These include, This Week on TV (reviews and news about popular shows), Latino Spotlight (interviews with male Latino artists), Weekly Playlist (celebrities pick their top 10 favorite Hispanic tunes for every occasion), Steal the Look (an interactive flipbook of celebrity style photos), Contest (asking readers to submit photos wearing their favorite celebrity look to win gift certificates, and more), Beauty Blog (a Latina beauty blogger gives quick and easy tips), Star Chatter (Tweets from the hottest male and female Latino celebrities), and Guess the Celeb (a fun quiz to guess the identity of a mystery star).  The content will be shaped for both online and mobile devices.

 

“StudioOne is delighted to be partnering with Sears for the creation of Nuestra Gente,” explained StudioOne’s Founder and CEO, Andrew Susman.  “By bringing this beloved print magazine brand into the digital age -- with a website, mobile platform, and host of interactive features -- we are offering Latina women a centralized resource for sought after lifestyle information, as well as a powerful way for Sears to play a larger role in Latina women’s consumption of information and, ultimately, the products they desire.”

 

To lean more about Nuestra Gente please visit their website www.NuestraGente.com.  For interview requests, or additional media information, please contact Christina Daigneault at (212) 710-9397 or Media@OrchardStrategies.com.

 

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About Studio One

 

Studio One is the only global pure-play content marketing management company that creates, distributes and manages high-quality, brand-aligned content syndication programs across multiple platforms, reaching qualified audiences wherever they are, whenever they want it. Studio One is passionate about content marketing and delivering high-quality, interactive content. From news stories and apps to video and social engagement, we are continuously inspired to find better ways of reaching targeted audiences.

Our programs are sponsored by corporate brands and offered at no cost to our publishing partners. Rather than being fed advertisements, viewers engage with content that meets their interests and needs.

Visit www.StudioOne.com and follow @StudioOne

 

 

About Sears Holdings Corporation

 

Sears Holdings Corporation is a leading integrated retailer with over 2,600 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com.  Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance.  Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection.   We are the nation's largest provider of home services, with more than 15 million service and installation calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads.  Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. 

For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings | |Facebook: http://www.facebook.com/SHCCareers

 

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June 11, 2012

Proprietary Dashboard Harnesses Content From All of an Advertiser’s Resources to Create a Comprehensive Content Marketing Solution

 

NEW YORK, NY, June 11, 2012  Creating a first-of-its-kind plug-and-play dashboard for managing content assets across a brand’s various distribution channels, Studio One (studioone.com), a leader in brand-aligned content creation and distribution, has launched its proprietary “Content Asset Management Platform,” or CAMP. This new exclusive platform will enable Studio One’s roster of top-tier brand marketing clients to easily leverage their complete library of content – whether created by Studio One or not – at the touch of a finger, utilizing original features, video, imagery, audio within various media channels, ranging from brand-dedicated websites, social media platforms, blogs and email newsletters to magazines, print promotional materials, and more.

 

“Like so many companies, our clients were buried in valuable content they did not reuse or reapply”, said Devin Johnson, COO, Studio One. “Our answer was to build a content management system for the special needs of advertisers doing ‘owned media’. The system ingests a wide variety of content used in owned media, tags it, makes it searchable, and allows for plug and play insertion into almost any online media channel. The dashboard is the next generation in a series of products designed to the owners of owned media.”

 

When a marketer signs up to use CAMP, the system will automatically intake their entire content archive via an XML feed. The assets are then organized into a searchable, user-friendly index that also includes that advertiser’s Studio One content, making it simple to download any of the editorial equity for use within a multitude of channels. In addition, CAMP will allow marketers to identify high-performing content based on engagement and click-through, making it easy to build programs with assets that have already seen strong success. Ongoing reporting tracks use of all editorial, so marketers know when and where specific content has been leveraged.

 

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About Studio One Networks

 

Established in 1998, Studio One Networks (studioone.com) pioneered the discipline of brand-aligned content creation and distribution. Serving online publishers, from short- to long-tail, and the marketers that want to reach enthusiast audience verticals, the company has amassed a loyal base of sponsors and programs, including Symantec (Your Security Resource), Abbott Laboratories (Baby + You), Intel (Intelligence in Software) and Procter & Gamble (The Dog Daily, Men"s Life Today, The Daily Cat, and more), reaching audiences in over 17 countries worldwide.

 

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Media Contact:

Laura Goldberg

laura.goldberg@studioone.com

347-683-1859

 

 

May 7, 2012

Builds Upon Company’s Longstanding Commitment to Quality Editorial

 

Search Rankings for Studio One’s Content Increased After Google’s Introduction of Panda

 

NEW YORK, NY, May 7, 2012  Heightening its continued commitment to deliver the highest quality editorial within its content marketing programs for top-tier advertisers, Studio One Networks (studioone.com) a leader in brand-aligned content creation and distribution, has introduced the “Studio One Journalist Certification Program.”

 

“Since the company’s creation, it has always hired professional journalists and subject matter experts to craft editorial content,” said Andrew Susman, CEO, Studio One. “The results of this quality commitment has been undeniable when it comes to our brand and publisher base. In fact, while other content programs saw a sharp dip in search results once Google instituted Panda, our editorial features saw an uptick of nearly 15 percent.”

 

Journalists who have actively worked with Studio One over the last 14 years, have credits that range from writing for Real Simple and Prevention to editorial contributions to publications such as Forbes and Reader’s Digest.

 

Under the new protocol, journalists who work for a Studio One program must meet a rigorous set of criteria:

 

At least three years’ professional writing and/or editing experience

At least one year’s experience producing content specifically for the web

At least three years’ experience writing content that is directly related to the Studio One program topic in question; and/or strong applicable credentials, such as writing a book on the subject, holding a relevant professorship or educational consultant position, etc.

First-hand knowledge of SEO best practices and/or attendance at SEO training sessions through Studio One

“One of the main reasons that our roster of brand marketers has grown over the past few years, is the fact that our journalistic integrity and expertise has been solidly at the forefront of our content marketing programs,” said Peter Sikowitz, Executive Vice President, Content and Programming, Studio One. “This new ‘Studio One Journalist Certification Program’ is a firm promise that we will continue in this direction, ensuring that brand marketers and our distribution partners can always count on our content to deliver across the board.”

 

Once a journalist is certified to work with Studio One, they then undergo training on Studio One style guide requirements, brand and publisher protocols, proprietary technology and more.

 

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About Studio One Networks

 

Established in 1998, Studio One Networks (studioone.com) pioneered the discipline of brand-aligned content creation and distribution. Serving online publishers, from short- to long-tail, and the marketers that want to reach enthusiast audience verticals, the company has amassed a loyal base of sponsors and programs, including Symantec (Your Security Resource), Bridgestone USA (Driving Today), Intel (Digital Innovation Gazette) and Procter & Gamble (The Dog Daily, Men"s Life Today, The Daily Cat, and more), reaching audiences in over 17 countries worldwide.

 

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Media Contact:

Laura Goldberg

laura.goldberg@studioone.com

347-683-1859

 

 

 

NEW YORK, NY, March 21, 2012  In an effort to keep up with their rapidly growing operational needs, Studio One Networks (studioone.com), a leader in brand-aligned content creation and distribution, has moved its New York City headquarters to 625 Broadway in Manhattan’s NoHo district. This landmarked loft-style office will provide the company with 8,000 square feet, a 45 percent increase over its previous 5500 square foot office in SoHo at 588 Broadway, which served as the company’s headquarters since 2006. With the expansion of Studio One Networks’ team and the surge in its content marketing business both here in the U.S. and abroad, a significantly larger space became necessary.

 

The 11th floor of 625 Broadway, operated by Newmark Knight Frank, now houses Studio One Networks’ executive offices. Those offices are quickly being filled by new hires charged with positioning the company for strategic growth, while driving meaningful results for top-tier advertising clients such as Procter & Gamble, Bridgestone USA, Symantec and Intel.

 

“Over the past six years, we kept adding more space to our SoHo offices, but now we’ve reached a point where we simply need more room to support our work in servicing brand clients and online publishers,” said Devin Johnson, COO, Studio One Networks. “The content marketing arena is gathering momentum and Studio One Networks has been at the forefront. Happily, we found the perfect location right across Houston Street, so we can continue to embrace our own downtown ‘boutique’ sensibility alongside our expansion.”

 

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About Studio One Networks

 

Established in 1998, Studio One Networks (studioone.com) pioneered the discipline of brand-aligned content creation and distribution. Serving online publishers, from short- to long-tail, and the marketers that want to reach enthusiast audience verticals, the company has amassed a loyal base of sponsors and programs, including Symantec (Your Security Resource), Bridgestone USA (Driving Today), Intel (Intelligence in Software) and Procter & Gamble (The Dog Daily, Men"s Life Today, The Daily Cat, and more), reaching audiences in over 17 countries worldwide.

 

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Media Contact:

Laura Goldberg

laura.goldberg@studioonenetworks.com

347-683-1859

 

 

 

NEW YORK, NY, February 6, 2012 – Studio One Networks, a leader in brand-aligned content creation and distribution, today announced the appointment of NBC Universal digital executive Devin C. Johnson to the role of Chief Operating Officer (COO). Within this new role, Johnson will be responsible for strategic and operational leadership for Studio One Networks’ partnerships with online publishers and brand marketers that want to reach enthusiast audience verticals. He will also oversee the management of the company’s finances, marketing, business development and technology.

 

“Studio One Networks has enjoyed rapid growth over the past couple of years, launching programs from clients such as Intel, Symantec, Nestlé and Procter & Gamble, while increasing our distribution network of online publishers by 20 percent – and this momentum needs to be cultivated,” Andrew Susman, CEO of Studio One Networks. “Devin’s expertise is well-aligned with our business operations, as well as our broader mission. Bringing him on board as COO is key in ensuring that we have the talent and resources to increase our capabilities and thought leadership as we take the company to new heights in 2012 and beyond.”

 

Johnson joins Studio One Networks from Digital Works@NBCU (formerly called NBC Digital Networks) where he served as General Manager, working with blue-chip advertisers such as Procter & Gamble and Hilton Hotels & Resorts to create sustainable “private label” digital platforms that serve passionate audiences.

 

Previously, Johnson led NBC Universal’s (NBCU) Digital Innovation team, where he was responsible for creating innovative and groundbreaking digital experiences for consumers and developing new business models in mobile, gaming and virtual worlds. Before joining NBC Universal, Johnson held roles at Tribune Interactive, PepsiCo (Quaker Foods), and Unilever.

 

A Chicago native, Johnson holds a bachelor’s degree in business from the University of Michigan and an MBA from Duke University’s Fuqua School of Business. He currently serves on the board of the Democracy Prep Charter School and The Harlem School of the Arts.

 

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About Studio One Networks

 

Established in 1998, Studio One Networks pioneered the discipline of brand-aligned content creation and distribution. Serving online publishers, from short- to long-tail, and the marketers that want to reach enthusiast audience verticals, the company has amassed a loyal base of sponsors and programs, including Symantec (Your Security Resource), Bridgestone USA (Driving Today), Intel (Intelligence in Software) and Procter & Gamble (The Dog Daily, Men’s Life Today, The Daily Cat, and more), reaching audiences in over 17 countries worldwide.

 

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Media Contact:

Laura Goldberg

laura.goldberg@studioonenetworks.com

347-683-1859

 

 

 

New York, NY January 12, 2012 – Completely You, a new online publication created for men and women looking to achieve a healthier and happier tomorrow, has been launched by Studio One Networks, the world’s leading online content syndication company. Sponsored by Proctor and Gamble's Oral Care brands Crest 3D Whitestrips, Scope, and Oral B, Completely Youprovides an all-in-one resource that inspires men and women to achieve a healthier and happier today and tomorrow. It offers need-to-know health updates, daily shortcuts and unique ideas for setting better habits. In this way, the program enables users to attain a variety of results, from better health to increased confidence and life balance, so they can spend less time worrying and more time doing what they love.

 

Content coverage topics and channels include health, oral care, fitness, food, home, lifestyle and appearance. The program also features five different blogs aimed at helping readers simplify their lives in different ways:

 

Health News You Can Use: A health journalist analyzes the latest health and oral-care news, trends and studies -- and what they mean for users.

Getting Unstuck: A yoga teacher shares his best advice on reinvigorating life by transforming daily habits.

It’s a Beautiful Life: A young woman blogs about her never-ending quest for beauty and balance, with posts about style, friendships, love and work.

Need to Know: Our blogger interviews top experts and researchers to answer readers’ burning health questions on a variety of topics, from food to health to oral care.

The Mom Manual: No one is born knowing exactly how to parent. To rectify that, this mom blogger offers support and unique parent-to-parent advice on how to raise a healthy child -- emotionally and physically -- while retaining your sanity and life balance.

Additional program multimedia elements include: to-do lists, healthy habits slideshows, best bites recipes, expert Q&A’s, self-checkups, "what we’re loving" features, polls and social media elements.

 

Nancy Kalish is the managing editor of Completely You. Kalish is a certified health coach, and an editor and writer with more than 20 years of experience. She has covered health, nutrition and oral health for Prevention, Health, SELF, Real Simple, The New York Times and more. Her TV and radio appearances include the “TODAY” show, the “CBS Evening News” and “Good Day New York.”

 

Andrew Susman, CEO of Studio One Networks said, “We are excited to announce the launch of Completely You and hope the program provides valuable information to men and women everywhere.”

 

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About Studio One Networks

 

Established in 1998, Studio One Networks pioneered the discipline of Internet content syndication for megabrands and major media partners. Today, Studio One is the oldest, largest and most successful firm in the field. Studio One’s diversified stable of exclusive sponsors and programs includes Iams (The Dog Daily), Symantec (Your Security Resource) and Bridgestone USA (Driving Today). Every day, Studio One reaches more than 112 million viewers globally through 500 syndication partners in 14 languages.

 

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Media Contact:

 

Julian Soler

Director of Marketing

Studio One Networks

julian.soler@studioonenetworks.com

212-213-2332 x206

 

 

 

New York, NY, January 10, 2012 – Healthy Kids...From Teeth to Feet, a new online publication created for Moms who are raising babies, children and tweens, has been launched by Studio One Networks, the world’s leading online content syndication company. Sponsored by Procter and Gamble's Oral Care brands Crest and Oral B, Healthy Kids...From Teeth to Feet provides an innovative and pragmatic whole-body health and wellness resource where Moms can find smart kid solutions. Health care professionals provide medical facts while a team of Moms adds real-world relevance and insight to health issues. The focus on overall mind and body care helps Moms instill good habits in their children when it comes to health, hygiene and behavior, and to invest in the tools that foster overall wellness ... from teeth to feet.

 

Content coverage topics and channels include:

 

Kids & Health: Focuses on everything parents need to know about the smartest tactics for keeping kids healthy, including expert advice on nutrition, fitness, dental health and other general health concerns.

Positive Parenting: Offers responsible and affirmative parenting advice, such as teaching healthy habits, supporting early childhood development and encouraging good behavior. Also provides practical guidance to assist Moms with organization and scheduling.

Ask Dr. Mom: Interactive channel featuring health experts who are also Moms, offering readers a unique mom-based perspective on tough medical questions. Experts include a dentist, a pediatrician, a nutritionist and a child psychologist. Topics cover health, oral care, nutrition and parenting.

Second-level navigation: These categories notate the more specific content categories of this program, including General Health, Oral Care, Nutrition, Behavior, and Smart Habits.

Additional program multimedia elements include: fun facts and tips covering health and behavior topics, slideshows, microblog forums, social media contests and custom Facebook posts.

 

Gail Belsky is the managing editor of Healthy Kids...From Teeth to Feet. Belsky is a writer and editor who has contributed to a variety of national consumer magazines and Web sites with an emphasis on parenting such as Parents, Working Mother and All You. She has also written a book for women titled, The List: 100 Ways to Shake up Your Life.

 

Andrew Susman, CEO of Studio One Networks said, “We hope that Healthy Kids will provide helpful and entertaining oral care information to Moms everywhere.”

 

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About Studio One Networks

 

Established in 1998, Studio One Networks pioneered the discipline of Internet content syndication for megabrands and major media partners. Today, Studio One is the oldest, largest and most successful firm in the field. Studio One’s diversified stable of exclusive sponsors and programs includes Iams (The Dog Daily), Symantec (Your Security Resource) and Bridgestone USA (Driving Today). Every day, Studio One reaches more than 112 million viewers globally through 500 syndication partners in 14 languages.

 

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Media Contact:

Julian Soler

Director of Marketing

Studio One Networks

julian.soler@studioonenetworks.com

212-213-2332 x206

 

 

 

New York, NY, October 28, 2011 – Studio One Networks presented a check to Larry Lundy, Director of New Business Development, Susan G. Komen for the Cure, at Studio One Networks’ booth on the final day of the ANA Annual Masters of Marketing Conference in Phoenix, Arizona. The Studio One Networks donation, in the amount of $7,450, came from their Content Challenge for Charity, a call to all ANA conference participants. Studio One committed a $50 donation to one of three non-profit humanitarian organizations for each attendee to its booth during the conference. 149 visitors joined Studio One in supporting Komen’s efforts in fighting breast cancer.

 

"Studio One is proud to make this gift to Susan G. Komen for the Cure during National Breast Cancer Awareness Month. We believe in the Komen mission of ‘Less Talk, More Action,’ which is why we issued the Content Challenge for Charity at this years’ ANA Masters of Marketing Conference," commented Andrew Susman, CEO of Studio One Networks. "We were inspired by all who visited our booth, shared their stories and expressed support for Komen. We believe content is more than just content. Quality content can connect, inspire, educate, empower and save lives."

 

Noted Lundy, "This is a tremendous showing from ANA members and we are very grateful for the support of partners and individual donors who are helping us to make progress against the leading cancer in women and the leading cause of cancer death in women worldwide. Our thanks to the ANA and all who are helping to support our research and programs that help women and men facing breast cancer."

 

In addition to Susan G. Komen for the Cure, Studio One Networks donated $2,550 to CFY, a national education nonprofit that helps low-income communities harness the power of digital learning, and another $1,150 to the International Rescue Committee, an international humanitarian organization that advocates for and provides material support for victims of war and disaster. In total, Studio One Networks raised $11,150.

 

About Susan G. Komen Cause for the Cure

 

Susan G. Komen for the Cure® is the global leader of the breast cancer movement. Last year it is estimated that over 1.6 million new cases of breast cancer occurred among women. As the world's largest grassroots network of breast cancer survivors and activists, works together to save lives, empower people, ensure quality care for all and energize science to find the cures. Susan G. Komen Cause for the Cure has become the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. http://ww5.komen.org/

 

About Studio One Networks

 

Established in 1998, Studio One Networks pioneered the discipline of Internet content syndication for megabrands and major media partners. Today, Studio One is the oldest, largest and most successful firm in the field. The company has amassed a loyal base of sponsors and programs, including P&G (The Dog Daily), Symantec (Your Security Resource) and Bridgestone USA (Driving Today). Every day, Studio One reaches more than 200 million viewers globally through over 2,500 syndication partners in 17 languages. studioonenetworks.com

 

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Media Contact:

Julian Soler

Director of Marketing

Studio One Networks

212-213-2332 x206

julian.soler@studioonenetworks.com

 

 

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