May 21, 2013
May 21, 2013
Seeking to pay tribute to a popular Latina lifestyle print magazine, Nuestra Gente (our people), from the 1990’s, Sears is launching an online resource to bring the magazine into the digital age and engage Latina women interested in fashion, food, entertainment, beauty, and more. The website, also called Nuestra Gente, is geared toward women, 24 – 54, who identify with fashion and celebrity culture.
Nuestra Gente will feature an array of “channels,” alluring to young Latina women. They include, Life, a section to help readers connect with their cultural roots and strengthen bonds with their families, offering expert advice on love and relationships, travel, family and parenting, as well as holidays and entertaining. There will also be a Food channel, with a unique recipe search engine to help readers find authentic and healthy recipes inspired by top Latino chefs. The Entertainment channel will tap into celebrity and entertainment news, including Latino stars, movies, music, TV, arts and literature. Fashion will be the “go to” for the latest trends, providing expert advice about how to take runway looks and apply them to one’s own wardrobe with custom colors, cuts, and patterns for each woman. Lastly, the Beauty channel, will report on the latest hair, skin, and makeup trends as they relate to the tailored needs of Latina women.
In addition to being accessible online and through mobile devices, such as smartphones and tablets, Nuestra Gente will also engage via social media to further connect with the Latina audience and provide a vehicle for readers to share compelling content with friends and family.
“Sears believes Nuestra Gente will address a growing demand among Latina women for centralized lifestyle information, and help inspire women with expert tips and fashion resources,” explained Ken Zinn, Division VP Digital Marketing Ops. “By re-imagining our previously popular print brand, and delivering content online and to mobile devices, Sears is well poised to build stronger ties with its core consumer base.”
In addition to the aforementioned channels, Nuestra Gente will offer unique interactive sections that set the digital property apart and encourage readers to build online communities. These include, This Week on TV (reviews and news about popular shows), Latino Spotlight (interviews with male Latino artists), Weekly Playlist (celebrities pick their top 10 favorite Hispanic tunes for every occasion), Steal the Look (an interactive flipbook of celebrity style photos), Contest (asking readers to submit photos wearing their favorite celebrity look to win gift certificates, and more), Beauty Blog (a Latina beauty blogger gives quick and easy tips), Star Chatter (Tweets from the hottest male and female Latino celebrities), and Guess the Celeb (a fun quiz to guess the identity of a mystery star). The content will be shaped for both online and mobile devices.
“StudioOne is delighted to be partnering with Sears for the creation of Nuestra Gente,” explained StudioOne’s Founder and CEO, Andrew Susman. “By bringing this beloved print magazine brand into the digital age -- with a website, mobile platform, and host of interactive features -- we are offering Latina women a centralized resource for sought after lifestyle information, as well as a powerful way for Sears to play a larger role in Latina women’s consumption of information and, ultimately, the products they desire.”
To lean more about Nuestra Gente please visit their website www.NuestraGente.com. For interview requests, or additional media information, please contact Christina Daigneault at (212) 710-9397 or Media@OrchardStrategies.com.
About Studio One
Studio One is the only global pure-play content marketing management company that creates, distributes and manages high-quality, brand-aligned content syndication programs across multiple platforms, reaching qualified audiences wherever they are, whenever they want it. Studio One is passionate about content marketing and delivering high-quality, interactive content. From news stories and apps to video and social engagement, we are continuously inspired to find better ways of reaching targeted audiences.
Our programs are sponsored by corporate brands and offered at no cost to our publishing partners. Rather than being fed advertisements, viewers engage with content that meets their interests and needs.
Visit www.StudioOne.com and follow @StudioOne
About Sears Holdings Corporation
Sears Holdings Corporation is a leading integrated retailer with over 2,600 full-line and specialty retail stores in the United States and Canada and the home of SHOP YOUR WAY a social shopping experience where members have the ability to earn points and receive benefits across a wide variety of physical and digital formats through ShopYourWay.com. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, fitness equipment and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, with a broad apparel offering, including such well-known labels as Lands' End, the Kardashian Kollection, Jaclyn Smith and Joe Boxer, as well as Sofia by Sofia Vergara and The Country Living Home Collection. We are the nation's largest provider of home services, with more than 15 million service and installation calls made annually and have a long-established commitment to those who serve in the military through initiatives like the Heroes at Home program. We have been named the 2011 Mobile Retailer of the Year, Recipient of the 2012 ENERGY STAR® "Corporate Commitment Award" for Product Retailing and Energy Management and one of the Top 20 Best Places to Work for Recent Grads. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.
For more information, visit Sears Holdings' website at www.searsholdings.com. Twitter: @searsholdings | |Facebook: http://www.facebook.com/SHCCareers