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content marketing

Content Marketing Pointers, Pitfalls and Opportunities

Content marketing is more than just a buzzword.

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Native Ads vs. Banner Ads

Native ads outdo banner ads across the board in five key Internet marketing metrics.

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content marketing

The 5 Most Influential Content Marketers

While some of the brands on this list might surprise you, their content marketing campaigns will leave you asking for more.

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Content Marketing ROI: How to Measure Results Based on Goals

Measuring the success of your content marketing campaign isn’t as hard as it sounds. With a goal-based strategy and proper analytics, measuring ROI can be easy.

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Common SEO Misconceptions About Backlinks

When it comes to link-building for SEO, you’re going to want to think quality not quantity -- and what constitutes a “quality” backlink might surprise you.

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3 Must-Haves in Content Lineup Creation

A well-balanced content lineup may be harder to pull off than you’d think. Keeping these elements in mind can help ensure that your client and your audience are happy with what you produce.

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