NEW YORK, NY – October 7, 2014 – The CHR Group, a New York-based integrated marketing services holding company, has acquired Studio One, a New York-based content marketing firm. The firm, led by president Andrew Susman, will maintain its current brand, its entire staff, and operate from The CHR Group’s corporate headquarters in New York. The Studio One deal will represent The CHR Group’s 15thacquisition since the company’s founding in 2012.
“With the acquisition of Studio One, CHR takes a large step into the ever-growing business of content marketing,” says Jonathan Zaback, Chief Strategy Officer and Partner of The CHR Group. “Andrew and his team will make a great addition to the human performance and overall offerings of The CHR Group.”
“We found a gifted partner,” said Susman. “Among the acquisition’s strengths is that The CHR Group will bring tremendous scale to Studio One in the burgeoning category of content marketing while also enabling the firm to continue to operate as an independent provider to all our friends in the ecosystem, whether they be agencies, advertisers, platforms or publishers.”
“Studio One is a friend of the industry,” remarked Bob Liodice, president of the Association of National Advertisers. “Its consumer-friendly offerings are the perfect glue for a holding company aspiring to create marketing integration.”
“Since the company required only one round of financing and operated without debt, the deal was uniquely advantageous to all parties,” said Mark Pinney, independent board director of Studio One, CFO of Vimeo and former CFO of Tacoda (sold to AOL) and Tremor Video.
Other industry leaders praised the union of these two powerhouses. “It is good news for today’s modern marketers that Studio One and CHR combine a very seasoned content marketing firm with a global marketing holding company,” said Wenda Millard, president and CEO of MediaLink, the strategic advisory firm for media, entertainment, technology and finance. “Marketers demand tailored services.”
“While The CHR Group’s growth has been rapid, we are playing a very strategic game of chess,” says Zaback. “We are working off a model we created that will service the needs of the 21st century marketer.”