In keeping with the theme of this week, we are exploring the future trends of the content marketing industry. Today we examine one post that was made just for you.
If there’s one thing marketers and consumers can agree on, it’s this: Content needs to be targeted and smarter. Who doesn’t want content that’s relevant to their real-world experiences? “Some 75% of surveyed early adopters said content across mobile devices should become more relevant to where people are and what they are doing in the physical world.”
The study continues to demonstrate that people want control over their unique content experiences. People would like to incorporate emerging technologies into content experience- “So far, one of the biggest insights for us is that the emergence of new technologies means there’s a largely untapped opportunity to allow people to tie stories directly into their own lives—bringing narratives ‘out of the screen,’ so to speak, often through meaningful connections with characters,” said Neela Sakaria, EVP and managing director at Latitude.
As we alluded to in our ongoing serious, the content marketing industry is changing. Trends are shifting as consumers demand not only relevant content but highly personalized experiences as well. How will content providers respond to this trend? Will this paradigm shift catch on, or will consumers continue to engage with content in the traditional sense? To find out more: http://www.marketingprofs.com/charts/2012/8762/is-transmedia-storytelling-the-future-of-content-marketing#ixzz24srjHjNh
What are your thoughts? Let us know in the comments section.