On Monday, Justin Timberlake caused veritable viral video explosion by issuing a single innocuous tweet.
— Justin Timberlake(@jtimberlake) September 24, 2012
MySpace is back. And it’s looking better than ever. Like an old flame that hit the gym and “took some time to find itself,” the site is looking to regain old users by rebranding and changing the core site design. A teaser video previewing the new service was issued with Timberlake’s tweet and can be seen below:
Differences in the new design abound: a cleaner horizontal layout, a renewed focus on music/musicians, the ability to log in with Facebook or Twitter and much more. As one Vimeo user “Fernado B” commented, the site almost looks like “Pinsharkbook+” – a frankenstienian amalgamation of multiple other popular sites like Pinterest, Grooveshark, Facebook and Google +.
One of the main changes to the site involves their new commitment to integrating content into the heart of the platform. Celebrities and musicians will pull consumers into the site and the content will keep them coming back for more. MySpace seeks to win big by centering the experience of the site on not just social interaction, but photos, video, and music mixes (What is less clear is if “new” MySpace is building its own proprietary music service or if it will partnered with a companies like Spotify, Grooveshark, LastFM or Rhapsody).
So, will the gamble pay off or will this rebrand be another… MySpace? Leave your thoughts in the comments below.