NEW YORK, NY, May 7, 2012 Heightening its continued commitment to deliver the highest quality editorial within its content marketing programs for top-tier advertisers, Studio One Networks (studioone.com) a leader in brand-aligned content creation and distribution, has introduced the “Studio One Journalist Certification Program.”
“Since the company’s creation, it has always hired professional journalists and subject matter experts to craft editorial content,” said Andrew Susman, CEO, Studio One. “The results of this quality commitment has been undeniable when it comes to our brand and publisher base. In fact, while other content programs saw a sharp dip in search results once Google instituted Panda, our editorial features saw an uptick of nearly 15 percent.”
Journalists who have actively worked with Studio One over the last 14 years, have credits that range from writing for Real Simple and Prevention to editorial contributions to publications such as Forbes and Reader’s Digest.
Under the new protocol, journalists who work for a Studio One program must meet a rigorous set of criteria:
- At least three years’ professional writing and/or editing experience
- At least one year’s experience producing content specifically for the web
- At least three years’ experience writing content that is directly related to the Studio One program topic in question; and/or strong applicable credentials, such as writing a book on the subject, holding a relevant professorship or educational consultant position, etc.
- First-hand knowledge of SEO best practices and/or attendance at SEO training sessions through Studio One
“One of the main reasons that our roster of brand marketers has grown over the past few years, is the fact that our journalistic integrity and expertise has been solidly at the forefront of our content marketing programs,” said Peter Sikowitz, Executive Vice President, Content and Programming, Studio One. “This new ‘Studio One Journalist Certification Program’ is a firm promise that we will continue in this direction, ensuring that brand marketers and our distribution partners can always count on our content to deliver across the board.”
Once a journalist is certified to work with Studio One, they then undergo training on Studio One style guide requirements, brand and publisher protocols, proprietary technology and more.