NEW YORK – December 1, 2010 – Women have a new ally in the struggle against bad hair days. The Daily Haircast, an application available for download for the iPhone, iPad, Android and Blackberry, launches today with quick hairstyling suggestions based on live weather conditions and user-specific input. The application is sponsored byClairol Perfect 10 and is available to users for free.
Have wavy hair and are visiting New York on a sunny, fall day? No problem. The Daily Haircast analyzes the effect today’s weather will have on your hair type, delivering an instant fix. Humidity index, precipitation percentages and wind speeds are calculated by ZIP code to provide hyper-local and actionable advice for women as they move through their day.
The Daily Haircast was created as a feature of Brilliant Color and Beauty Today, a syndicated beauty and style program presented by Studio One Networks.
“The best hair care works every day, despite weather or location,” said Clairol’s Taylor Montgomery. “For the first time, we’ve combined personal and professional expertise with geo-location to help on-the-go women look their best all the time – rain or shine.”
“We hope that the Daily Haircast will have a liberating effect,” Andrew Susman, CEO of Studio One Networks said at the launch. “It takes what’s best about mobile and local technology and returns value to users.”
The Daily Haircast tool is also available at m.dailyhaircast.com, andwww.brilliantcolorandbeautytoday.com.
About Brilliant Color and Beauty Today
By delivering the freshest tips and trends from the ever-evolving world of beauty, Brilliant Color and Beauty Today inspires women to get gorgeous. Celebrity stylist secrets, up-to-the-minute trend updates and easy-to-follow instructional slideshows for at-home hair styling, coloring, skin care and makeup make Brilliant Color and Beauty Today the go-to source for women who want to bring out their best, most brilliant selves – today!
About Studio One Networks
Established in 1998, Studio One Networks pioneered the discipline of Internet content syndication for megabrands and major media partners. Today, Studio One is the oldest, largest and most successful firm in the field. The company has amassed a loyal base of sponsors and programs, including P&G (The Dog Daily), Symantec (Your Security Resource) and Bridgestone USA (Driving Today). Every day, Studio One reaches more than 200 million viewers globally through 1,000 syndication partners in 17 languages.