NEW YORK – October 19, 2010 – Studio One cut checks today totaling nearly $16,000 and will send them to the 53 different charities selected by members of the Association of National Advertiser’s at last week’s “Master’s of Marketing” conference in Orlando, Fla.
Studio One’s charity offer brought over 200 of the ANA’s heaviest hitters to bat, providing brands with an unprecedented “free” donation opportunity. The success of the initiative highlighted the ANA’s broader interest in symbiotic brand-community relationships allowing brands to support a cause of their choice.
Conference sponsor Studio One Networks showcased its content syndication solutions and at the same time provided an example of “purpose”-driven marketing. Upon registration, conference attendees were each presented with a $1 Sacagawea coin that was theirs to keep. But the coin was good for a $100 donation to the charity of their choice if they presented it at the Studio One booth.
“In a marketing conference oriented towards revenue-generation, this was a moment to give back,” Andrew Susman, founder and CEO of Studio One said. ANA President Bob Liodice echoed Susman’s comments in a pre-conference letter delivered to all attendees.
Traffic to Studio One’s booth was brisk. “We were overwhelmed by the positive impact of this drive,” David Griffin, vice president of sales for Studio One said. “The brands who came to our booth said this was the most effective and meaningful sponsorship initiative they’d encountered.”
65 non-ANA members also presented their coins. Studio One will honor their charity designations as well, bringing the online media company’s total donation to over $22,000.
About Studio One Networks
Established in 1998, Studio One Networks pioneered the discipline of Internet content syndication for megabrands and major media partners. Today, Studio One is the oldest, largest and most successful firm in the field. The company has amassed a loyal base of sponsors and programs, including P&G (The Dog Daily), Symantec (Your Security Resource) and Bridgestone USA (Driving Today). Every day, Studio One reaches more than 200 million viewers globally through 1,000 syndication partners in 17 languages.