NEW YORK, N.Y. – Nov. 11, 2009 – The Style Glossy (TheStyleGlossy.com), an online program created as the ultimate resource for women who want to discover their personal style, has made its debut for P&G’s Pantene. The program’s articles cover the latest in fashion, beauty, Hollywood personalities, and new and exciting trends. It is a woman’s passport to fashion’s fast lane.
The four main content areas or program channels, which are updated weekly, are:
Beauty Counter: Beauty junkies and makeup minimalists will find practical, well-informed advice on how to look their loveliest.
Hair Studio: Authoritative features offer the 411 on the mane event. From shampoo to updo, here is the definitive “how to.”
Dressing Room: For those with a passion for fashion or a wardrobe dilemma, these style features offer answers and inspiration.
New and Now: Covering useful trend news, fresh articles provide the inside scoop on the next big thing.
Additional program elements include:
Tip of the Day: Quick tips and tricks on beauty, fashion, fitness and hair.
Blog: Short posts by a rotating roster of Hollywood experts, including a hair stylist, makeup artist, wardrobe stylist and dermatologist.
Interactive Quiz: A user-engagement tool to test visitors’ knowledge of fashion, beauty and health.
Interactive Poll: Eliciting audience opinions on fashion, beauty and health.
Battle of the Beauties: Interactive tool that lets users compare two images and give their input on which celebrity wore a look best.
Video: Celebrity hairstyle video demonstrations.
Shelley Levitt, the program’s managing editor, has more than 20 years of experience as a writer and editor for national consumer magazines. She was the West Coast editor of Self magazine and a senior editor at People, where she contributed a number of cover stories. Her celebrity profiles and articles have appeared in such leading publications as Women’s Health, Fitness, Us and TV Guide. She is supported by a staff of correspondents who have contributed to all the leading publications and broadcast outlets on beauty, health, style and fitness.
Andrew Susman, CEO of Studio One Networks said “We’ve been fortunate in putting together a creative team to produce The Style Glossy, which comments creatively and all subjects that our research has indicated are of keen interest to our audience of enlightened fashionistas.”
About Studio One Networks
Established in 1998, Studio One Networks pioneered the discipline of Internet content syndication for megabrands and major media partners. Today, Studio One is the oldest, largest and most successful firm in the field. Studio One’s diversified stable of exclusive sponsors and programs includes Iams (The Dog Daily), Symantec (Your Security Resource) and Bridgestone USA (Driving Today). Every day, Studio One reaches more than 112 million viewers globally through 500 syndication partners in 14 languages.